A look at Wrendale Designs

A look at Wrendale Designs


Posted 1st September


Wrendale Designs started life on a kitchen table in Melton Ross, Lincolnshire. From humble beginnings, it has become a globally recognised, multi-award winning brand of best selling giftware, well known for the characterful illustrations.

Artist Hannah Dale grew up in the beautiful countryside of the Lincolnshire wolds. Having always loved nature and wildlife, she studied Zoology at Cambridge University before embarking on a career as a stockbroker in London. However, fate had other ideas and a few months before packing her bags for the Big City, she met Jack, a farmer in her home county. After five years of commuting from London to Lincolnshire, they married and Hannah moved back home. With a little one soon on the way, Hannah finally had some time to indulge her passion for painting. While studying for her degree, Hannah had passed the time during hours of fieldwork with a sketchbook, painting animals and birds from life. She took this experience with her and believes that it has resulted in her unique ability to capture the character and personality of the subjects in her paintings.

Having successfully sold her work to local shops, she came upon the idea of launching a range of greeting cards, and the rest (as they say) is history. The cards were immediately popular, soon becoming a ‘must have’ brand and establishing a loyal fan base of customers who love the designs. Since then, the range has been expanded to include beautifully designed, high quality stationery and Wrendale Designs is now sold nationally in over 2000 stockists, including John Lewis, Lakeland and the National Trust and internationally in over ten countries including the US, Australia and Russia. In 2012, Hannah was named ‘Most Promising New Designer’ at the Greetings Card Industry Annual Awards, while her ‘Country Set’ cards won ‘Best Art Range’ in 2012, 2013, 2014 and 2015. A license with Portmeirion also sees Wrendale images appearing on Royal Worcester mugs and a variety of other kitchen items - a collaboration that continues to expand successfully. Hannah has also written and illustrated several books, the latest of which is a children’s story book ‘Have you heard?’

With the growing success of the business (beyond their wildest dreams!) Jack took a big step and left the family’s farm in order to run the business full time. Hannah now focuses on the artwork and a lovely team, headed by Jack, is in place making sure that everything runs smoothly. Wrendale Designs prides itself on the quality of its products above all else. The cards are all printed on textured, high quality board and the stationery often features extra little details that make the products just that little bit special. The paper, sourced from a mill in the Lake District, is certified by the Forestry Commission and the cards are also printed locally.

Wrendale Designs has most recently launched a beautiful new ‘Wrendale Home’ range to complement the existing collection. Proudly made in England, the fantastic new interiors collection is the perfect way to add a touch of the countryside to any home. The co-ordinating range includes superb quality lampshades, wallpapers, cushions, and fabrics.





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