Posted 7th Nov 2017 by Peter Byrne
With the Christmas countdown firmly underway, research from American Express has revealed festive cheer is taking different forms, with several 'Yule-Tribes' emerging across the nation
The study found Brits are choosing different ways to celebrate, which include having an eco-friendly Christmas with sustainable and locally sourced gifts; treating their pets; and jetting off to far flung locations to experience a different type of Christmas.
1 Playing Santa-Paws
We're increasingly opting to buy our four-legged friends presents throughout the festive season. Over a third (35 per cent) of Brits have said they will buy their pet treats, costumes or gifts for Christmas, spending an average of £14 per animal. 47 per cent of animal-lovers said they liked to include their pet in festive celebrations, and nearly one in three (32 per cent) have said pets are easier to buy for than family and friends.
2 Christmas Crafters
Just under a quarter (24 per cent) of Brits enjoy a crafty Christmas, and will be making their own, handmade gifts, such as scarves and spiced chutneys, or alternatively, make their own decorations. These crafters spend £383 on presents, 12 per cent (£42) more than the average Brit, who spends £341 on gifts. However, this extra cost doesn't discourage us, as 64 per cent prefer to put a personal touch on presents, and 50 per cent enjoy spending time on Christmas crafts.
Brits will be looking out for the environment as they celebrate Christmas this year, with 16 per cent preferring an eco-friendly Christmas. This includes ensuring the presents they buy are both ethically made and locally sourced. Choosing sustainable stocking-fillers will see us spend £285 on gifts, which will be less than other seasonal shoppers. However, despite this lower cost, 10 per cent believe they will spend more money this Christmas in comparison to last year.
4 Jet-setting Brits
13 per cent of Brits will head abroad during the Christmas and New Year period to make the most of their time off work. The popular reason for this will be to visit friends or family (26 per cent), followed by people wanting to experience Christmas in a different place (22 per cent). The Brits who go away for Christmas will spend £457 each on holidays abroad, or £255 on UK mini-breaks.
Research has revealed that traditions still sit at the heart of Christmas, and for many, the festive season would not be complete without a turkey dinner complete with all the trimmings (78 per cent), decorating their homes with tinsel and baubles (71per cent) and seeing sparkling light displays (46 per cent).
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