Posted 4th Feb 2015
As Bramley Apple Week (2nd to 8th February) celebrates the delicious apple, we find out from Lawrence Mallinson, Managing Director of James White Drinks, how Bramley apples help make their drinks unique
You have been making juice for 25 years, what drew you to it?
We started with our single variety juices, Bramley, Cox and Russet. I was originally attracted to them because we clear filter the juices and this makes them look like a wine in the glass, and I saw them as a far better idea than dealcoholised wines which were getting a lot of media hype at the end of the 1980s.
What makes your juices and cordials unique to James White?
For more than 20 years. We’ve been tasting, testing and experimenting. It’s this experience which enables us to produce such a delicious range of juices.
Why do you think your Bramley apple juices are so popular?
Bramley is popular because it produces a delicious crisp dry juice - not sweet like most apple juices. Whilst the majority of the population has a sweet tooth there is a neglected minority of us, myself included, who find most soft drinks far too sweet and hanker after something clean and sharp. Bramley is a rare treat.
What do Bramley apples add to your juices that you cannot get from other apples?
Bramley apples add acidity - a delicious zing to other juices. We add it to our Organic Apple juice to produce quite a crisp drink as we do not want it to taste like every other standard apple juice.
Do you have any top tips for readers on how they can get the most from their Bramley apples at home?
We think of them as great cooking apples, however if they are picked late in the season they sweeten up just enough to make a delicious crisp eating apple, but do not try eating early picked Bramley!
How do you decide which flavour to produce next?
The only critical thing that I look for is that whatever we do is excellent and tastes great.
Which one of your juices is your favourite?
This depends where and what time of day. My all-time favourite is Lemon Refresher as it is wonderfully tart and appeals to a similar sweet averse consumer as the Bramley. Big Tom, our spicy tomato juice, takes a lot of beating though, as an aperitif especially if on a plane or on a skiing holiday.
James White produces English apple juices in a variety of flavours, an organic range of pressed fruit and vegetable juices, as well as BEET IT, an organic beetroot juice, among others. You can find out more about James White and their delicious drinks by visiting their website, www.jameswhite.co.uk.
By Lauren Morton
Images courtesy of James White Drinks