Posted 3rd Apr 2017
New research has found Brits are clueless when it comes to understanding exactly what foods are in season
Most people struggle to identify the correct seasons for buying produce such as tomatoes, cress, runner beans, swede and carrots. Surprisingly one in ten believe all fruit and vegetables are available all year round, while a third were unaware that certain produce would taste better during particular months.
One in ten considered apples to be exactly the same, regardless of their season, while a fifth thought runner beans were best in spring, and 42 per cent considered blackcurrants to be at their best in autumn.
A further 15 per cent believed cress can grow in any season, while 38 per cent thought a swede, at its best in winter, twas a summer vegetable.
On top of this, 53 per cent of Brits thought the best time of year to buy clementines would be the height of summer, rather than winter. Plums caused similar confusion - despite being a summer fruit, 45 per cent thought they were in season during autumn.
Another vegetable causing confusion was the spring green, which, despite it's name providing the clue, still had 47 per cent consider it to be a summer vegetable.
The study of 2,000 adult was commissioned by Innocent Drinks after they partnered with not-for-profit organisation Grow-It-Yourself.
Michael Kelly, founder of not-for-profit organisation Grow-It-Yourself and partners in the campaign said: “It’s a fact that food growers have a better understanding of nutrition and eat more fruit and veg."
"Over the years we have repeatedly seen how even the simplest food-growing experience can make children passionate about what they eat, and help them develop a greater understanding and ‘food empathy’."
"Innocent and GIY have launched Sow & Grow, a campaign encouraging school kids across the UK to get outside, stick their hands in some mud and learn about the benefits of healthy eating."
Image courtesy of Pixabay