Posted 25th Jan 2016
The annual National Fish and Chip Awards took place on Wednesday (20th January 2016), celebrating the nation's favourite dish and rewarding those who provide the best fish and chips in Britain
Simpsons Fish & Chips took home the crown for best fish and chips in the UK yesterday at the annual Awards in London. The business scooped the main title – Independent Takeaway Fish and Chip Shop of the Year – at the prestigious ceremony held at the Lancaster London Hotel.
To win the award, Simpsons had to progress through a rigorous judging process held over a seven month period, which included several mystery shop assessments alongside an in-depth judging with industry experts.
With the Awards in their 28th year, they are viewed as one of the most prominent and respected seafood industry awards recognised in the UK, celebrating Britain's tradition and long history of enjoying fish and chips, alongside the best talent, quality and choice offered by fish and chip businesses.
Speaking after winning the award, co-owners Bonny and James Ritchie said: 'During the last year we’ve really upped our game; streamlining our marketing activities, expanding the shop to double the size of our restaurant facilities, and launching our very own children’s book to increase awareness of fish sourcing and species.
'We’ve really pushed the boundaries of that traditional, stereotypical 'chippy’ image, developing a strong brand which can compete with some of the familiar big catering businesses brands that are found on the highstreets of the UK. This is just the beginning for us, we’re determined to push fish and chips forward and keep growing our business.'
Visit www.fishandchipawards.com to see the full list of winners.