Posted 6th February
Many of us are set to ditch our date and will instead be spending our hard-earned cash on our beloved pets this Valentine's Day, research released yesterday has found
A study of UK pet owners* was commissioned by Natures Menu and revealed nearly half of us (47 per cent) will be buying our pet a gift this Valentine's Day. On top of this, one in three (37 per cent) of us have said we'll be spending the day with a furry friend, instead of a significant other.
Yet for those of us who are in a relationship, 14 per cent have said they love their pets more than we do our other half.
We're also quite willing to push the boat out for our four-legged friends, with £210 million estimated to be spent on our pets this February**.
44 per cent will spend between £10 and £30 on them, while four per cent have said they'll push the boat out and spend over £30 per pet. Outside of London (57 per cent) Birmingham comes out on top as the city which will treat its pets the most this Valentine's Day (54 per cent), followed by Glasgow (50 per cent) and Edinburgh (47 per cent).
When it comes to the debate of dogs vs cats, we're a 'puppy love' nation, according to the data, with a quarter (25 per cent) of us admitting our pups will receive a special gift. Cats still fare well, with 19 per cent admitting to treating their feline friends.
The top five treats for pets this Valentine’s Day are:
1 A favourite treat (35 per cent)
2 A toy to play with (30 per cent)
3 A new bowl (nine per cent)
A slap-up dinner (seven per cent)
5 A cute outfit (four per cent)
Claire Miller, Head Vet at Natures Menu, said: "It’s great to see that we really are a nation of animal lovers! Part of lovingly caring for our pets should be ensuring they are fed the right food, so if treats are your gift of choice, make sure they’re high in nutritional value and balanced with plenty of exercise to maintain a healthy lifestyle."
"And don’t forget to look out for the look of love from your pet too. A relaxed wagging tail from your pup or an affectionate cheek rub from your kitty are both signs that your pet is content – and what could be better than that?"
*Research by The Leadership Factor conducted in February 2018 with 1,023 UK pet owners.
**Calculated using data of UK population of cats and dogs – PFMA Pet Population Report 2017.