Posted 10th May 2018 by Peter Byrne
Getting children to eat their five-a-day is proving a struggle for half of British parents, according to new research from Beko UK
For decades, mums and dads have struggled with the daily quest of getting their children to eat fruit and vegetables - and it shows no signs of going away.
A poll of 2,000 parents of children up to 10-years-old found 41 per cent will give up making their kids consume greens as they are more concerned with ensuring they eat full stop.
The struggles of getting children to enjoy a healthy diet is too much for some parents, with 29 per cent losing their patience as they try to get their children to eat healthily, while one in five said they have given up due to being tired or in a rush.
Five per cent have even admitted they don't think it's important for their children to eat five-a-day.
On top of this, three quarters of parents admitted they struggle to feed their youngsters fruit and veg, with 10 per cent saying fresh food goes off before they can eat it.
28 per cent of children have said they avoid veg as they don't like the taste, which is perhaps why six in 10 parents have admitted they try to 'trick' their children into eating them, by bribery or hiding them under other foods.
Parents are trying - 85 per cent have explained the importance of a healthy diet, but only half believe their words have any impact.
With mums and dads admitting to first giving up on getting greens in their kids at the age of four, nearly one third confessed to exaggerating their attempts to get their children eating them, solely to maintain appearances.
Seven in 10 even confessed to battling with their youngsters in an attempt to try and get them eating their greens when they don't want to.
This isn't the only struggle however, - others include tidying up, screen-time allowance and carrying out chores around the home.
The research revealed the most unpopular veg were Brussel sprouts, followed by cabbage and mushrooms - apples, strawberries and carrots took the lead as the most popular.
Donald Shepherd from BEKO UK said: "It’s been widely reported that in the UK, 25% of 2-10-year olds and one third of 10-15-year olds are overweight or obese*."
"One of the challenges that has come out of this new research, is that 27 per cent of parents say that they need more exciting recipes that include fruit and vegetables, to help them achieve getting their kids to eat five-a-day."