30 Days Wild gets star backing

30 Days Wild gets star backing


Posted 31st May 2018 by Peter Byrne


The Wildlife Trusts' 30 Days Wild nature challenge is being backed by naturalists, TV presenters and authors

The aim of the challenges is to do something 'wild' every day throughout June. Author Abi Elphinstone, TV presenter Gillian Burke, Olympian Alex Gregory and James McVey from The Vamps have all backed the campaign which is aiming to reconnect people with wildlife.

So far, 54,500 people, schools and workplaces have signed up to 30 Days Wild, which will start on 1st June. With sign-ups rising, it is hoped numbers could beat the 250,000 who participated last year.

Research has revealed 30 Days Wild is unique in how it improves our perceptions of beauty in nature, with noticing natural beauty making people happier and subsequently, increasing our desire to care for it.

Gillian Burke, TV presenter, biologist and Springwatch presenter, is supporting 30 Days Wild - she commented: "Try 30 Random Acts of Wildness in 30 Days!  I’d love people to connect with the wildlife around them – I think lots of people don’t know how to do it… this is the perfect way to start and discover how you can make a difference. Where will your wild adventure take you? I might dance in a downpour!"

Kate Humble, TV presenter, wildlife, nature and science programmes, said: "I have got a challenge, I want you – throughout the month of June – to go outside every day! That’s 30 whole days going outside. Why wouldn’t you?  Just go wild in June!"

New research has revealed that 30 Days Wild plays a unique way in improving our perception of beauty in nature - it's only by noticing natural beauty that we become happier and want to care for it more.

Dr Miles Richardson, the Director of Psychology at University of Derby, said: "Over the past three years we’ve repeatedly found that taking part in 30 Days Wild improves health, happiness, nature connection and conservation behaviours. Now we’ve discovered that engagement with the beauty of nature is part of that story."

"Tuning-in to the everyday beauty of nature becomes part of a journey which connects us more deeply to the natural world. As people’s appreciation of natural beauty increases, so does their happiness.  We respond to beauty – it restores us and balances our emotions. This, in turn, encourages people to do more to help wildlife and take action for nature".

Image courtesy of Wildlife Trusts / Ellie Smart





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