The march of organic food

The march of organic food


Posted 7th Mar 2016 by Peter Byrne


Organic produce is becoming increasingly popular, growing by five per cent in 2015

A new report from The Soil Association has found that the organic sector has grown for the third year in a row, bringing the industry up to £1.95 billion.

While supermarkets have increased - going up by three per cent - it has been the independent sector which has undergone the greatest increase, courtesy of schemes such as the veg box and online retailers, leading to an eight percent growth.

The report also revealed that it is becoming a growing trend to buy their organic produce from smaller shops rather than using the larger out of town supermarkets. This is seen by the figures - ten years ago 80% of organic sales occurred in supermarkets; it is now less than 70%, a £200million sales switch.

With the non-organic grocery sector decreasing by 0.9%, shoppers were spending an extra £1.73 million a week on organic products. The Soil Association has said that this growth is down to the next generation of younger consumers who have strong environmental, social and ethical values.

Speaking about the results of the survey was Martin Sawyer, chief executive of Soil Association Certification, who said: "“This is a hugely exciting time for the organic sector, with the market set to break through the £2 billion mark in 2016 and reach levels seen before the recession. Thanks to the growth of online, it is now possible for retailers to connect consumers with the broadest choice of organic products."

Image courtesy of Getty / The Image Bank / Morsa Images





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